Entrepreneurial Finance, Crowdfunding, and Language: From Social to Financial Support

This book investigates the role of language in entrepreneurs' social support and legitimation,access to external resources,and crowdfunding. It integrates language into the entrepreneurial finance literature and develops a comprehensive framework that relates language strategies to crowdfunding. Readers will understand how language choices, frames, and narratives influence companies' ability to secure social and financial support, sustaining venture development.

Format: Hardback
Length: 116 pages
Publication date: 02 August 2023
Publisher: Taylor & Francis Ltd

Language is a powerful tool that entrepreneurs and managers can leverage to secure external resources. This book explores the potential of language strategies in fostering social support, legitimacy, and access to external resources. By integrating language into the realm of entrepreneurial finance, the book presents a comprehensive framework that connects crowdfunding to language strategies. It sheds light on how language choices, frames, and narratives influence a company's ability to secure social and financial support, ultimately contributing to the sustainability of its venture.

The book offers valuable insights into how entrepreneurs can utilize language as a strategic asset to attract resources and support from external stakeholders. It emphasizes the importance of considering language alongside traditional economic approaches, recognizing the institutional processes of meaning-making that shape entrepreneurial endeavors.

Through in-depth analysis and case studies, the book demonstrates how language can be used to convey messages, establish credibility, and build relationships with stakeholders. It provides practical strategies for entrepreneurs to craft persuasive language, adapt to different cultural contexts, and navigate the complexities of communication to achieve their goals.

Moreover, the book highlights the role of language in shaping entrepreneurial ecosystems and fostering innovation. It explores how language can create opportunities for collaboration, networking, and knowledge sharing, enabling entrepreneurs to tap into a broader range of resources and expertise.

In conclusion, this book is a valuable resource for entrepreneurs, managers, and scholars interested in understanding the role of language in securing external resources and fostering entrepreneurial success. It provides a comprehensive framework that connects language to crowdfunding and sheds light on how language choices, frames, and narratives can influence a company's ability to thrive in the competitive landscape. By leveraging language as a strategic tool, entrepreneurs can unlock new opportunities and achieve sustainable growth.

Dimension: 229 x 152 (mm)
ISBN-13: 9781032394688